A New Global ‘Indian’ Aesthetic: Colour Sensibilities of Modern India

wikipedia reference Our recent event ColourNext Dialogues in New Delhi, which brought together professionals from various design disciplines to think more deeply about their relationship with colour, ended with an interesting debate. Reflecting on the event after engaging with the installations of four themes, an urban planner expressed that while the themes represented social trends prevalent all over the country, the colour palettes would appeal only to the urban sensibilities. Taking this argument further, fashion designers in the group stated that the palettes were devoid of “Indian-ness,” which would make them appeal to a broader consumer segment in different regions of the country, including Tier 2 cities. A fundamental question was raised in response by another participant- how could colours have a uniform appeal in a country as diverse as India? [Read more…]

Reflections on our visit to Ghana

männer kennenlernen luxemburg The focus of the Vodafone project, currently in progress at CKS, is to understand mobile adoption and usage patterns in emerging economies in order to predict the future of mobile internet and data services in these semi-rural locations. For our research, we went to several different locations in Ghana as well as India, where we conducted several different research protocols with a number of different individuals, communities, users and service providers. And right now, our team is in the middle of the analysis part of the project, and we’ve been struggling with and shuffling around all the data and information we collected over our field visits.

https://www.ronnipedersen.com/ypysti/5036 Naturally, all the protocols we conducted over the month-long field visit to Ghana has left us with a wealth of data that we are now sifting through in order to identify and understand patterns of usage. But in going through all the information, especially our visual documentation, we’ve been noticing that, besides the data that is strictly related to mobile usage, there are several images that provide very valuable contextual information about the culture, the people, their philosophies, joys, values and more. This is especially the case for Ghana, since it was our first visit there and we found every mundane aspect of what we saw to be fascinating. Our final report will not include these, but they give us some peculiar insights into the culture.

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ColourNext 2012: The Process

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ColourNext is an innovative trend forecasting initiative for Indian interiors, developed by Asian Paints and conducted in collaboration with the Center for Knowledge Societies. The ColourNext process includes gaining an understanding of emerging societal trends and changes in consumer behavior, and thereafter predicting their impact on design and décor choices. The resultant output includes an in-depth analysis of four prominent societal trends, along with information about relevant social events, media and brand associations, moods, emotions, and an expertly curated colour palette related to each trend.

site de rencontre français 100 gratuit ColourNext 2012 marks a decade of this work, which has been widely influential in defining colour choices in interior decor over the course of its evolution. This time around, however, certain changes were made to the process in order to make it a more wide-ranging trend forecasting, where the focus was not solely on colour and visual trends, but on larger societal trends.

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click for more The process began with preliminary secondary research of online sources, where researchers collected both textual and visual data of prominent changes and news from different industries. Alongside this, researchers also conducted a ‘visual scan,’ a comprehensive record of various kinds of visual data prevalent in everyday contexts, from magazines, newspapers, high fashion and design to hoardings and billboards. They then began to assimilate a realistic picture of what these various changes in society, technology, media, design and culture could mean for visual design and aesthetics.

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Seven strong social trends emerged from this phase of data collection, which were then presented to experts during in-depth interviewed in order to validate and refine them. Visual design trends were correlated to these seven societal and lifestyle trend stories, garnered from a visual bank of over 1000 images. 700 of these were selected to be presented as stimuli during ‘creative studio workshops,’ where the team invited experts from a range of different backgrounds to collaboratively predict visual and design trends for the coming year, of which eleven were considered pertinent for the coming year.

This was followed by focused interviews with experts in different industries such as media, space design, architecture and interior decor in order to ground the trends in local happenings, whilst keep global influences in mind. Collaborative creative workshops were held to validate these, followed by a discussion on these trends by a panel consisting of seasoned sociologists and media experts in order to filter these down to the strongest trends.

Thereafter, workshops were held in Ahmedabad, Delhi, Bangalore and Mumbai, engaging 32 experts and 60 students in various creative settings. These day-long intensive creative studio workshops created a vast pool of fresh visual themes, that were filtered down and fine-tuned to make up the final themes of ColourNext 2012. This happened in eight collaborative workshops where the Asian Paints and CKS teams worked together with colour consultants to cluster and filter the entire set of themes.

The information from all these sessions was collated and presented at Style Leader Workshops, where leaders and design thinkers from various industries like architecture, photography, art-direction, product design, apparel design, media and design education came together to decide upon the best possible thematic visual directions for the year 2012. Once the themes were voted upon during these workshops, the project teams from Asian Paints and CKS were able to finally crystallize all the information into the four major themes being revealed later today, at the ColourNext 2012 launch.

As a final step, the team collaborated with colour consultants to translate the final themes into colour and material palettes. These palettes sought to capture a critical part of the visual expression of every theme as well as the meanings, emotions and moods that themes are meant to express. The launch today will present installations on each of these themes, which will also be the subject of discussion for ColourNext Dialogues, to be held the following day, the 24th of January (see agenda).